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How Länsförsäkringar Fastighetsförmedling Doubled Google Maps Conversions with PinMeTo: Real Estate Digital Marketing
Overview
Länsförsäkringar Fastighetsförmedling, a key player in Sweden's real estate market since 2006, is Sweden's fastest-growing real estate agency with locations spread from the top north to the very south of the country. The company aims to contribute to a fair and sustainable housing market through customer-centric service and local market expertise.
This case study explores how their partnership with PinMeTo enhanced Länsförsäkringar Fastighetsförmedling’s online visibility in the real estate market, optimizing their online presence across Sweden.
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The Challenge
In the competitive real estate sector, Länsförsäkringar Fastighetsförmedling faced distinct challenges:
Brand Differentiation & Local Visibility
The primary challenge was enhancing their local online presence while maintaining distinct and personalized services.
Listings inaccuracy was a major issue - searches for Länsförsäkringar Fastighetsförmedling often returned false or duplicate listings. Occasionally, the search results were confused with Länsförsäkringar, their sub-brand for insurance services.
Localized Social Media Marketing
Using social media, especially Facebook - to effectively market real estate listings presented another challenge for brokers.
They needed a straightforward and intuitive process to regularly publish and highlight available houses and apartments, catering specifically to the local housing market's dynamics.
Hassle-Free Review Management
Managing customer reviews efficiently across their numerous offices was key for maintaining their reputation as a leading real estate brokerage.
Länsförsäkringar Fastighetsförmedling needed a streamlined solution for monitoring and responding to customer reviews without any manual, time-consuming effort.
The Solution
Länsförsäkringar Fastighetsförmedling leveraged PinMeTo's suite of local marketing tools, each specifically designed to address different areas of their real estate digital marketing needs.
From enhancing their online listings to engaging with customers and creating impactful social media content, PinMeTo Listings, Reviews, and Posts tools collectively transformed their online visibility.
1. Full Listings Control
Leveraging PinMeTo Listings, Länsförsäkringar Fastighetsförmedling ensured accurate, consistent business information across all directories, maps, and social channels, while PinMeTo Onboarding team helped to handle duplicates and clean up their location data.
The ability to bulk update information and schedule changes like open hours was key in automating their listing management across platforms.
2. Localized Social Media Strategy with Posts
PinMeTo Posts played a crucial role in Länsförsäkringar Fastighetsförmedling’s local marketing strategy. Brokers now had the ability to post localized content on platforms such as Facebook, Instagram, and Google through a centralized platform, enabling them to distribute the content everywhere with a few clicks.
A big plus with PinMeTo is also their incredible support that always responds within minutes. Problems can sometimes arise with the various networks and then it is so important to be able to get support from those who know the technology behind it.
Ellinore Hedbeck, Social Media & Community Manager | Länsförsäkringar Fastighetsförmedling
The Posts tool also allowed them to use dynamic fields for personalized messaging and have easy access to commonly used assets from the integrated media library. The Scheduling feature also helped maintain a steady online presence, aligned with their daily housing deals and offers.
3. Streamlined Review Management
Centralizing the management of customer reviews, PinMeTo Reviews tool allowed them to easily monitor and handle unresponded reviews, share and assign response roles among their team as well as add private notes to the ones that require more attention.
The use of saved replies feature greatly enhanced their reputation management by maintaining strong client relationships and an engaging online presence.
Results a year after onboarding showed growth in key areas
+2x calls to offices
+2.5x website visits
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