The electric vehicle (EV) market is rapidly growing, with global revenue from EV chargers projected to reach $103.6 billion by 2028, driven by environmental policies and increased global demand for sustainable transport solutions. EV drivers now expect accurate, real-time information about nearby charging stations, their availability, and convenience during their daily commutes or long-distance trips.
The EV charging industry’s digital presence is critical to meet the growing reliance on local searches, map navigation, and in-car technology, but operators face multiple complex challenges in managing their visibility data across online search and map platforms.
We analyzed the performance of 54 CPO customers across different European markets, assessing data over an extended period to measure the effectiveness of our local marketing solutions.
Local Marketing metrics such as views, actions, direction clicks, and customer reviews were tracked and compared to previous performance levels on Google.
CPOs often share data with aggregators, but ensuring uniformity in operational hours, power levels, or payment options was overwhelming when working across different networks like Google Maps, Waze, HERE, or TomTom.
Many location profiles were automatically generated by Google or crowd-sourced, leading to inaccuracies such as mismatched addresses, incomplete contact details, or incorrect operational hours.
These unmanaged profiles not only reduced visibility in local SEO results but also created a trust issue when drivers encounter incorrect data.
With many station searches being generic (e.g., "charging stations near me") , this wasn’t simply an inconvenience—it’s a direct revenue loss for many of our customer brands.
EV platforms have different standards, like OCPP and ISO 15118, which set rules for grid communication and charging infrastructure.
Managing these efficiently while keeping them compatible with platforms like Google Maps or Waze was quite challenging.
Displaying real-time charger availability (whether the station is occupied, free, or out of service) requires integrating with data aggregators like Eco-Movement, which could be technically challenging for operators without seamless app-network compatibility.
Most users do not search by brand —up to 84% of “near me” searches focus on proximity rather than specific charging network names.
Generic local searches for “charging stations” dominate EV charging-related queries, yet many operators failed to rank on platforms like Google Maps or Apple Maps due to incomplete profiles, lack of localized search optimization, or missing EV-specific attributes.
Using PinMeTo, CPOs no longer needed to update multiple profiles manually. Instead, they could control and sync their location data, ensuring accuracy and consistency across the digital ecosystem.
PinMeTo offers a one-platform solution to manage EV charging points, fuel stations, forecourts, and other services over a global network of over 100 search platforms, map services, and apps, including:
Now CPO’s could effortlessly manage hundreds of station profiles at scale with tools to:
The operators could now better understand their station performance with actionable insights such as direction clicks, map views, and reviews through smart analytics tools.
They also tailored content for multiple services, whether for charging, fuel stations, or servicing facilities, to rank for local search results and capture demand at the exact moment drivers are looking.
Leveraging voice search optimization, they ensured that the stations are the top suggestions for hands-free GPS navigation and assistants like Siri or Alexa.
PinMeTo also helped CPOs to have their stations reflect consistent branding and messaging across platforms. Additionally, the PinMeTo Conversations and Posts tools allowed brands to:
CPO’s could now feature their charge points' level of power availability and charge point types in real-time on major networks to EV drivers, synced via PinMeTo’s integration with Eco-Movement.
They started displaying live charger power levels and connector types, building convenience and reliability for EV drivers.
They alleviated range anxiety and eliminated consumer frustration caused by arriving at a busy or out-of-service station.
A year after onboarding results indicate that CPOs’ listings drove exceptional discoverability: +1417% growth in views and +281% increase in customer actions.
“With everything centralized in one place, we receive updates from all regions, allowing us to keep the data for all locations up-to-date,” Kauri Ramos, Social Media Expert | ALPLA Group