How e5 Centralized Location Data and Boosted Google Maps Views by 36x with PinMeTo: SEO for Fashion

seo for fashion

Overview

e5.be, a family-owned Belgian fashion retailer, voted “Best Retail Chain and Webshop in Belgium 2024-2025,” partnered with PinMeTo to streamline the location data management of its 56 stores and enhance its overall online visibility. 

This case study highlights how e5 achieved impressive growth in map views and a significant uplift in website visits by using PinMeTo Listings and Reviews.


seo for fashion brands

Google Maps Views 1 Year After Onboarding

The Challenges


1. Outdated and Inconsistent Location Information

e5 struggled with inaccurate store data across various networks, including incorrect coordinates, outdated contact details, and inconsistent visuals. This misalignment could confuse customers and negatively impact the brand’s online reputation and SEO performance.

A lot of the information was outdated in terms of coordinates and visuals. It didn’t offer a consistent view of how our stores looked.
Sven Dhollander, Business Development Manager | e5

  

2. Time-Consuming Data Management

For e5’s marketing team, maintaining and updating location information was tedious and resource-intensive, detracting from more strategic initiatives.

 

3. Efficient Review Management

With reviews playing a key role in local search visibility, e5 required a centralized system to monitor and respond to customer feedback efficiently.

The main goal was to harmonize everything and ensure we were findable on a local level in Google.
Sven Dhollander, Business Development Manager | e5

The Solutions

1. Streamlined Data Management with PinMeTo Listings


e5 centralized its location data across Google, Apple Maps, Facebook, and more. With PinMeTo’s bulk update features and real-time sync, they ensured all store information was accurate, consistent, and up-to-date.

The tool makes it so much easier to update visuals, logos, and information across all networks. It’s especially handy for coordinating temporary changes like Sunday openings or temporary closures due to refreshment works.

Sven Dhollander, Business Development Manager | e5

 

2. Enhanced Local Visibility

By improving the accuracy of store data and integrating across key networks, e5 saw significant growth in map views (+36x) and website visits (+57%). The improved visibility and stronger SEO for fashion attracted more local customers and elevated their brand presence.

 

3. Efficient Review Monitoring and Response

With PinMeTo Reviews, e5 streamlined its review management process, addressing customer feedback promptly and professionally. The centralized system enabled quick responses, fostering trust and enhancing local SEO performance.

 

4. Seamless Multi-Network Integration

PinMeTo’s integration with over 100 networks—including Apple Business Connect, Google Business Profile, and Bing—ensured e5’s locations were discoverable across all major platforms, further enhancing their digital footprint.

With so many iPhone users in Belgium, having our information on Apple Maps and other platforms is a big advantage.

Sven Dhollander, Business Development Manager | e5

The Results

After one year of working with PinMeTo, e5 achieved remarkable visibility improvements on Google, especially on mobile.

local seo for fashion brands

 

We're seeing an uplift in organic traffic compared to before, which comes directly from the optimizations we made through PinMeTo.
Sven Dhollander, Business Development Manager | e5

What Comes Next

e5 plans to further optimize its online visibility by refreshing store locator pages and adding more local content. With PinMeTo’s tools, the retailer is well-positioned to continue boosting their SEO for fashion, delivering a seamless online-to-offline customer journey while maintaining its reputation as a trusted family brand in Belgium.

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