Supermarket Industry Case Study

How PinMeTo Elevated Local Search Results for Supermarket Industry Players

The Industry

Supermarkets play a vital role in providing daily essentials and services to local communities. As customers increasingly turn to online search engines, maps, and social media platforms to find supermarkets and products, a strong online presence is crucial.

However, the supermarket industry faces unique challenges in managing online location data and customer interactions. Inconsistent listings, mismanaged reviews, and inaccurate information can lead to confusion and frustration among customers.

This case study explores how local marketing solutions provided by PinMeTo addressed common needs in the supermarket industry and the measurable outcomes achieved.

Monthly Average of Google Metrics 6 Months After PinMeTo Onboarding

Why Local Visibility Matters

“Near me” searches have increased by 500% over the past 5 years
Local Pack results receive 42% of all clicks from Google users
76% of people who conduct a mobile local search visit a business within 24 hours
46% of voice search users look for a local business on a daily basis

Data Analysis Methodology

We analyzed the performance of 27 supermarket customers across different markets, assessing data over an extended period to measure the effectiveness of our local marketing solutions.

Metrics such as views, actions, direction clicks, and customer reviews were tracked and compared to previous performance levels on Google.

Our methodology focused on assessing the impact of our Listings, Reviews, and Posts products on each supermarket's online presence.

Common Challenges for Supermarkets

1. Manual Load Due to Fragmented Information

Many supermarkets faced issues with inconsistent listings across Google and other platforms. This created confusion among consumers and diluted the local search results for supermarkets. Managing these inconsistencies was time-consuming, requiring a streamlined solution.

2. Duplicates Due to Brand Name Confusions

Supermarkets with diverse brand names often encountered mixed profiles and duplicates online, complicating the digital identity of each brand. Managing these duplicates manually required significant manpower and effort.

local search

3. Integration and Control

Supermarkets operating on a franchise model needed a solution that integrated seamlessly with internal systems, offering local store managers control over their digital listings without being burdensome.

4. Managing Customer Interactions and Reviews

Responding to customer interactions and reviews across multiple platforms manually was labor-intensive and inconsistent, impacting customer satisfaction and loyalty.

The Solutions

1. Listings Management

PinMeTo Listings tool provides a centralized platform for supermarkets to manage business information across multiple networks, including Google, Facebook, Bing and Apple.

PinMeTo's Listings API became the backbone of numerous supermarkets’ strategy allowing local store managers to update essential store details such as open hours, special hours, contact information, and addresses through their internal systems.

2. Efficient Customer Interaction Management

Using PinMeTo Conversations, supermarkets managed and replied to customer interactions and reviews from a single platform. This streamlined process ensured consistent and timely responses, improving customer satisfaction and loyalty.

3. Digital Promotional Strategies

With PinMeTo Posts, supermarkets started spreading their digital offers instead of relying on paper flyers. This not only reduced advertising costs and paper waste but also reached a wider audience through platforms like Facebook and Instagram, enhancing customer engagement and driving foot traffic.

The Results

Post-implementation, supermarkets observed a marked improvement in their online presence, achieving greater consistency and visibility across digital platforms. The API integration facilitated smoother operations, minimizing manual efforts and ensuring that each location's information was up-to-date and aligned with brand standards.

Supermarkets-Visibility-on-Google-Over-the-Years-images

What Comes Next

The partnership between supermarkets and PinMeTo transformed their approach to digital presence, proving the value of centralized control, automation, and insightful analytics in managing a large network of stores. The local search results for supermarkets showcase how technology can transform the management of a complex network of stores and brands, ensuring consistency, accuracy, and security across the digital landscape.