Local Listing Management Software

How to Choose the Right Local Listing Management Software for Your Multi-Location Business

Explore the latest insights on selecting a Local Listing Management software tailored to your brand’s unique needs. Get overviews of the key players’ standout features and limitations to help you make an well-informed choice.

local listing management tool

Why Invest in Local Search in 2024?

  • “Near me” search have increased by 500% in the past 5 years
  • Local Pack results receive 42% of all clicks from Google users
  • 76% of local mobile searches result in a visit within a day
  • 46% of voice search users look for a local business daily
local listing management

What is a Local Listing Management Software?

Local Listing Management Software is a digital tool designed to help businesses and organizations manage their online presence across various directories, search engines, and maps. 

This software streamlines the process of updating and maintaining accurate business information such as location, contact details, hours of operation, and services across multiple platforms. 

Essentially, it ensures that your business information is consistent and visible wherever potential customers might be searching for what you offer. 

What are the Benefits of Using a Listing Management Software?

increase-01

More traffic, more revenue

Having accurate citations is among the key factors that enhance local rankings. When your business information is accurate and up-to-date, your business is more likely to appear at the top of search results, helping customers
easily find you. 

schedule-01

Time-Efficiency

Maintaining accurate location data is a big task when you manage multiple locations, but it doesn’t have to consume all your time. Listing management solutions automate this process, efficiently distributing accurate information with minimal input.

dashboard-01

Gives You Control

Listing management solutions put control back into your hands. They enable you to control your digital narrative, helping you ensure your business information displayed online is accurate and consistent across all platforms.

What to Consider When Choosing a Local Listing Management Software

Centralized Control

Handling multiple locations means managing numerous data points. Centralized platforms give businesses a bird's-eye view, maintaining consistent and updated data across all platforms.

Flexibility in Tool Selection

Not all brands have identical needs. Avoid fixed-package solutions, to be able to select and pay only
for what your organization really needs to use.

Smooth Onboarding

Partner up with a service that ensures the transition process is easy and straightforward. Regardless of whether you have prior experience working with a listings management solution or it's your first time, an ideal partner should facilitate an effortless and hassle-free onboarding process.

Efficient User Trainings

A tool is only as effective as its user. To reduce the learning curve and potential errors, consider a tool that provides personalized one-on-one training and offers free educational resources.

Localized Customer Support

Immediate support during business hours can be a game-changer. Opt for a platform with fast and responsive support teams aligned to your timezone for timely assistance.

Data Security and Compliance

With so many data breaches these days, pick a tool that takes data protection seriously. For maximum safety, look for both ISO Certification and GDPR compliance.

Specialization in Multi-location Brands

Go for a local listing management software that exclusively focuses on multi-location brands which will assure more expertise and better user experience. Read the company’s case studies to see how their existing customer base aligns to your wants and needs.

Key Players in Local Listing Management Landscape

Local_business_listing-1

PinMeTo

PinMeTo is a Sweden-based local listing management software that specializes in serving multi-location businesses. PinMeTo has a top stance on data security, being the only player in the market that is ISO 27001 certified and GDPR compliant. Known for its great customer support localized for different EU markets, including the Nordics, EMEA, and DACH regions, PinMeTo’s suite of local marketing features help brands maintain accurate information across all platforms, easily monitor and answer reviews and user interactions as well as publish local social media posts from one central place. 

Limitations:
  • Platform is focused on multi-location brands, not being the best fit for smaller businesses
  • No localized customer support outside of the EU
uberall

Uberall

Uberall delivers a local listing management platform that combines various services to streamline online presence management. Uberall's platform offers a selection of ready-made packages, bundling various services together for local listing management, which might suit businesses interested in a comprehensive, one-size-fits-all approach.

 

Limitations: 
  • Bundled offerings which limits the flexibility of choosing only what you need.
  • Comparably more expensive package options
  • Not ISO 27001 certified lacking a comprehensive privacy stance on customers’ data security
paetoo

Partoo

Partoo offers a local listing management tool that centers on making business information accessible and accurate across the digital landscape. Headquartered in France, their services include updating listings, responding to customer reviews, and providing insights into how businesses can enhance their online presence to attract more customers.
 
Limitations:
  • Falls short in offering localized customer support for EMEA and Nordics.
  • Does not have an exclusive focus on multi-location brands
  • Not ISO 27001 certified lacking a comprehensive privacy stance on customers’ data security
yext

Yext

Yext is an established digital service provider based in the United States, offering a broad set of features to manage online information. Known for its scalability and integration capabilities, Yext offers a complex suite of features that allow businesses to manage their digital knowledge - such as business and financial information, resources and performance in the cloud. In terms of local listing management, It offers the Yext Knowledge Engine package on a subscription basis, that offers access to Listings, Pages, Reviews and other features.


Limitations:
  • Complex offerings with numerous features that might confuse the users
  • Falls short in offering localized customer support in EMEA and Nordics
  • Lacking comprehensive data security stance in the EU with neither GDPR compliance or ISO 27001 certification
localistico

Localistico

Localistico offers targeted local listing management solutions with services supporting location, reputation, social media management and more. Localistico's services are mainly concentrated on niche industry needs, presenting a specialized set of tools for businesses within certain sectors.

Limitations:
  • Focused on limited target industries
  • Falls short in offering localized customer support in the Nordics & EMEA
  • Not ISO 27001 certified lacking a comprehensive privacy stance on customers’ data security 

The Bigger Picture

In location marketing, your ROI is more than just money. But it’s also about having a consistent brand, keeping loyal customers, and working smarter not harder. And with the right tool, all these become even better.

Learn how PinMeTo can benefit your
multi-location brand’s visibility.