Omnichannel Local SEO Techniques | Interview with Amanda Jordan

Amanda Jordan is the Director of Digital Strategy at RicketyRoo. Her expansive online marketing background includes working with clients in the legal, health, financial, and home services industries.

Amanda highlighted to us the importance of an omnichannel marketing approach to Local SEO, emerging AI trends in curated business rankings, and how EV charging brands must provide value and clear information to surpass competitors. She also dispelled the myth that SEO is a one-off project.

Q1: What’s an underused strategy in Local SEO that you think has enormous potential in 2025? 

Most Local SEOs are missing an omnichannel marketing approach. The more you can tie your SEO into other marketing initiatives, the better your results will be.

Q2: How do you see AI-powered search like Google's AI Overviews or SearchGPT changing the local search landscape next year? 

I see more curated lists of local businesses from AI-powered search becoming more prominent. Being listed as a top provider on OTHER websites will be one of the keys to showing up on the AI lists.


Q3: With 2025 around the corner, what’s the top SEO trend EV Charging brands should be focusing on to improve their local visibility?

Focus on the customer and the value you provide to them. Make sure they have the information they need to choose to use you over a competitor.


Q4: Many EV brands are still finding their feet with digital strategy, what’s one common SEO myth they should stop following, and what’s the reality?

Businesses that are just starting with digital strategy often feel like SEO and their website is a "one and done" situation. It's not. Competitors and search engines are changing and you need to stay on top of trends and the user experience to stay relevant.