Localized Marketing Strategies | Interview with Rasmus Himmelstrup

Rasmus Himmelstrup, Managing Director at Transact Denmark is a seasoned multi-disciplinary online marketing expert with a great passion for SEO and web analytics.

Rasmus shared insights on the often-overlooked value of combating local search spam, explained how the rise of AI-powered tools like SearchGPT will redefine performance marketing, and emphasized the importance of creating high-quality, localized content for EV charging brands. He also challenged the misconception that local SEO should focus only on Google and GBP.

Q1: What’s an underused strategy in Local SEO that you think has enormous potential in 2025? 

It depends on the region but fighting and removing local search spam still seems to create great value for many brands. It is often under utilised and as such most brands can get immediate value for even small changes.

Q2: How do you see AI-powered search like Google's AI Overviews or SearchGPT changing the local search landscape next year? 

I do believe we are approaching a new critical threshold in the history of performance marketing and search in general. It is a new era. In the likes of SearchGPT, Perplexity, Copilot etc. we are for the first time in years experiencing actual direct competitors to the regular search engines. Earlier, many would start their product research on Google. Now the initial research starts on different LLMs, on various social platforms, conversational search engines and in dedicated apps. Companies and search marketers need to adapt.

Q3: With 2025 around the corner, what’s the top SEO trend EV Charging brands should be focusing on to improve their local visibility?

Establishing top quality content pieces/guides for EV charging stations and the neighborhood close to these charging stations provides great value to the users and thus also for the EV brands. These guides can be expanded with pretty much any information about landmarks, point of interest, shopping, restaurants etc.

Q4: Many EV brands are still finding their feet with digital strategy, what’s one common SEO myth they should stop following, and what’s the reality?

Optimise for Google and GBP only. The (local) search landscape is so much more.