.png?width=600&height=300&name=Googles-WhatsApp-and-SMS-Integration-with-Business-Profiles%20(1).png)
Unlocking Customer Engagement: Google's WhatsApp and SMS Integration with Business Profiles
Discover how Google's latest update lets businesses integrate WhatsApp and SMS into Google Business Profiles, enhancing real-time customer engagement.
What’s New in Local Search
Updates, news, and the latest trends in Local SEO.
Google has just launched its March 2025 core algorithm update
This means Google is making significant changes to how it ranks search results. The update is expected to take about two weeks to fully roll out.
Recent Google Core Update History:
- December 2024: Mid-December (relatively short rollout)
- November 2024: Mid-November to early December (longer rollout)
- August 2024: Mid-August to early September (longer rollout)
- March 2024: Early March to mid-April (very long rollout)
Why this matters
- Core updates often cause noticeable shifts in website rankings.
- While the goal is to improve search quality, these updates can lead to both positive and negative changes in a website's visibility.
- Website owners should be prepared for potential fluctuations in their Google search rankings and organic traffic during and after the rollout.
More Updates in Local Search
How to Rank in AI Overviews: A Guide for Multi-Location Brands to Stand Out
Learn how multi-location brands can rank in AI overviews to boost visibility, trust, and drive customers to your locations across search and social platforms.
Navigating Google Business Profile Guidelines 2025: All You Need to Know for This Year
Discover the top Google Business Profile updates for 2025. Learn actionable tips to optimize visibility, enhance engagement, and dominate local search.
PinMeTo’s Direct Integration with Apple Business Connect: Seamless Visibility and Control for Your Brand
Boost your brand’s reach with PinMeTo's Apple Business Connect integration - real-time updates, deeper insights, and top Apple Maps visibility for every location.
.png?width=600&height=300&name=Chat-Gpt-x-Local-Search-image-with--lightblue-background%20(1).png)
SearchGPT in Local Search: What OpenAI's Innovation Means for Multi-Location Brands
Discover how SearchGPT is transforming local search for multi-location brands with AI-driven strategies to optimize visibility and customer engagement.
How Google Search Generative Experience (AI Overviews) Will Impact Local Visibility of Multi-Location Businesses
Google has already rolled out its AI-generated overviews (formerly Search Generative Experience) in the US, and it is set to transform local search, particularly for businesses with multiple locations. Here's what this means for local marketing in Europe and how businesses can adapt.
.png?width=600&height=338&name=Apple%20Maps%20Web%20Thumbnail%20(1).png)
Apple Maps for Web: Enhancing Local Marketing Strategies
Discover how Apple Maps for Web enhances local marketing with broader accessibility, consistent user experience, and new opportunities for multi-location brands.
Leveraging Overture Maps Foundation's Open Datasets for Enhanced Local Marketing
Discover how Overture Maps' free, high-quality data enhances Local SEO and customer experience for multi-location brands by...
New Google Business Profile Guidelines 2023: Everything You Need to Know
Stay updated with Google's 2023 Business Profile changes! Discover the key updates and understand how to leverage them for optimal online success...
We were able to enhance our organic position on Google for generic keywords, such as 'Espadrille in Barcelona' and generated €130,000 of extra sales from Google-generated traffic alone in the first 6 months.
Ricard Llop Noriega
Head of Marketing
Toni Pons
We’ve received a customised offer, suitable for the organisational structure of AVIA, and the customer support was very helpful and friendly. As a result, we've got higher click rates and visibility on Google.
Samuel Hartmann
Brand & Project Manager Europe
AVIA
I sent a massive list of parkings, and after two weeks or so, Google Business metrics were like, boom, they skyrocketed. Not only in views or number of impressions, but the number of directions. It was like, maybe plus 1,000%.
Carlos Blommé de Lope
Head of Marketing
Aimo Park
Our consulting and content expertise perfectly complements Pinmeto's platform!
Scott Roemermann
Director of Owned Media
GroupM Sweden
...The tools, support, and expertise that PinMeTo delivers have helped us increase visibility, drive more foot traffic, and optimize our online strategies
Olle Jonstoij
Digital Communicator
XL-BYGG
While managing 15 locations I was sitting and keeping track of them manually, it is so easy now when I can publish all the posts at the same time by just selecting the locations I need.
Helena Kryssman
Social Media & PR Manager
Capio
The communication was great because I was talking to just one person. The PinMeTo support team fills everything in your tool. It's easy.
Patryk Wichert
Head of Marketing
Epaka
Being able to just log on in the mornings and have everything consolidated into one location is just so easy, especially because we have 600+ stores and it's our job to oversee any community management there.
Leigh O' Mahony
Senior Content and Social Media Executive
Barnardo’s
With PinMeTo we managed to get control of our online presence for all our clinics. It’s very easy to use the tool, when adding new locations or handling location updates.
Filip Wallin
Marketing Coordinator
Smile
PinMeTo has saved us a lot of time by giving us the tools to remove unofficial content and manage our locations across platforms in an easy to understand way, all mixed together with a couple of good laughs.
Peter Hedström
Head of Marketing
STC Gym