Powering Up Online Visibility for EV Charging Brands in 2025

Local SEO Guide

Powering Up Online Visibility for EV Charging Brands in 2025

As we move into 2025, the electric vehicle (EV) industry is accelerating at an unprecedented pace, driven by technological breakthroughs, regulatory initiatives, and surging consumer demand for sustainable solutions.

This Local SEO guide outlines emerging trends, actionable strategies for EV charging brands to excel in online visibility, enhance customer experiences, and leverage innovative AI-driven tools.

Download the Full EV Report 2025

Inside the Report:

Learn in-dept about key Local SEO strategies across platforms like Google Maps and Apple Maps to maximize visibility and reach in 2025.
Understand how partnerships between Charge Point Operators (CPOs), e-Mobility Service Providers (EMSPs), and aggregators shape the EV online ecosystem.
Learn how to optimize your Google Business Profiles, craft location-specific content, implement schema markup, and manage reviews to elevate your local search rankings.
Explore how to leverage AI tools like predictive analytics, dynamic pricing models, and personalized user experiences to adapt to the rapidly advancing EV industry.

Local SEO is often underestimated, but starting with the basics and getting them right presents the biggest opportunity for brands aiming to establish themselves as leaders in 2025

Clarissa Filius, SEO Lead at iO

Key EV Trends in 2025

1. Collaborative Ecosystems:

Partnerships among CPOs, aggregators, and EMSPs enable EV brands to offer seamless experiences without owning the entire ecosystem. Roaming protocols like OCPI are expanding compatibility across charging networks.

2. Technological Advancements:

Ultra-fast chargers now reduce charging times to under 15 minutes, thanks to high-power DC charging technology. Wireless charging and portable solutions are also making charging more accessible. The number of publicly accessible chargers is set to grow by 35% year-over-year to meet increasing demand.

3. Regulatory Landscape:

With the European Union banning the sale of internal combustion engine vehicles by 2035 and similar policies in California and China, the urgency to expand EV infrastructure is higher than ever.