The Ultimate Local SEO Checklist for Businesses in 2023

In 2023, Google's updates have continued to value high-quality content and improve the user experience for searchers. Moreover, they've introduced advancements to better understand the nature of local businesses and the needs of local searchers.

There is now a stronger emphasis on local content, local links, and the accuracy of Google Business Profile listings. As a result, businesses have to prioritise local optimisation more than ever before.

Download the Full Local SEO Checklist 2023

In This Free Local SEO Checklist, You Get:

Key elements for optimising your Google Business Profile
Tips for building citations and local listings
Techniques to optimise your website for local keywords
Insights on generating and managing online reviews
Strategies for creating high-quality local content
Advanced SEO techniques for local success
Ways to monitor and optimise your Local SEO performance
Common mistakes to avoid in Local SEO

Here's Why Local SEO Matters in 2023

“Near me” searches have increased by 500% over the past 5 years: People are increasingly looking for businesses near their location.
Local Pack results receive 42% of all clicks from Google users: When conducting a local search, the Local 3 Pack is given much higher priority than the organic results that follow.
76% of people who conduct a local search on their smartphone visit a business within 24 hours: Local SEO can drive foot traffic and offline purchases.
46% of voice search users look for a local business on a daily basis: Almost half of all Voice Searches are for local businesses.

Key Local SEO Aspects Today

Core Web Vitals: Launched in 2021, Core Web Vitals are a set of user-centered metrics that reflect aspects of web usability such as load time, interactivity, and stability of content as it loads.

Google Business Profile (formerly Google My Business): In late 2021, Google renamed Google My Business to Google Business Profile and introduced several updates. With the new Google Business Profile, businesses can manage their appearance on Google Search and Maps directly from search results. They can also access more insights about who's viewing and interacting with their business profile on Google.

Local Trust Pack: In 2022, Google launched the Local Trust Pack - a new...