+79 %
Yearly clicks to “Directions” went from 38k to 68k
CASE STUDY
Wayne’s Coffee | Online-to-Offline Customer Experience
About
Wayne's Coffee is a Swedish-based coffee shop chain founded in Stockholm in 1994. Today, Wayne’s Coffee operates around 140 coffee shops, and you can find them in Sweden, Norway, Finland, The United Kingdom, Germany, Cyprus, Saudi Arabia, Jordan, Vietnam, and China.
The challenge
Wayne’s Coffee came to PinMeTo looking for an efficient solution to control and optimize their digital presence that would also improve their offline customer experience. With the increasing number of local information platforms to maintain and keep up-to-date, Wayne’s was struggling to control their data. They wanted a centralized solution to manage their digital local presence at their over 130 worldwide locations.
Increase in Google Actions
2018-2019
+109 %
Yearly clicks to “Website” went from 16K to 33K
+72 %
Yearly clicks to “Calls” went from 7K to 12K
The strategy
First, Wayne’s Coffee structured and corrected all their listings with the help from PinMeTo’s Customer Success Team, so all information was correct on the largest networks such as Facebook, Foursquare, Google, Bing, Here, and Apple Maps. Through PinMeTo’s partnerships and relationships with key directories, PinMeTo was able to identify and remove duplicates and inaccuracies, and add new correct listings with accurate and up-to-date business information. After the setup was done, Wayne’s Coffee could manage listings and reviews across all 130 of their locations from just one platform.
+138 %
Wayne's gets 12K more daily organic impressions since 2017
+250 %
Google Maps "Views" rose from 12K to 35K daily in two years
ALPLA Group Enhanced B2B Operations and Gained +150% Google Views with Local SEO Suite
“With everything centralized in one place, we receive updates from all regions, allowing us to keep the data for all locations up-to-date,” Kauri Ramos, Social Media Expert | ALPLA Group
Borås Stad Gained 60% More Direction Clicks in 3 Months by Boosting Their Municipality’s Digital Presence
“We noticed that a lot of our information was incorrect. We saw a problem, tested the solution, and realized that PinMeTo was a good fit for us,” Julia Karlsson, Web Strategist | Borås Stad
How PinMeTo Elevated Local Search Results for Supermarket Industry Players
Post-implementation, supermarkets observed a marked improvement in their online presence, achieving greater consistency and visibility across digital platforms.
Read more