How ALPLA Group Enhanced B2B Operations and Gained +150% Google Views with Local SEO Suite

local seo suite

Overview

ALPLA Group, a global leader in plastic packaging manufacturing, partnered with PinMeTo to optimize their online presence across 119 locations in Austria and beyond. As a B2B company operating in a complex industry, ALPLA faced unique challenges in maintaining accurate location information and managing customer interactions on various digital platforms. This case study explores how PinMeTo's comprehensive Local SEO suite - Listings, Conversations, Posts, - helped ALPLA streamline their operations, improve logistics, and enhance local visibility.

alpla numbers local seo suite

Google Metrics 3 Months After PinMeTo Onboarding

The Challenge


1. Maintaining Consistent Information Across Multiple Locations

With over 119 locations across 47 countries, ALPLA needed a centralized platform to ensure all their business information remained accurate and up-to-date across all digital networks  including Google, Apple Maps, and Bing.

Incorrect details, such as outdated addresses, contact numbers, or wrong pictures, could negatively affect their brand image and create confusion for both partners and potential employees.

 

We noticed that sometimes our pins were not correctly placed on the map, which caused confusion for truck drivers.
Kauri Ramos, Social Media Expert | ALPLA Group

 

  

2. Improving Media Management and Brand Control

Another key challenge was managing user-generated content, such as images and videos uploaded by truck drivers and visitors on platforms like Google. These were often outdated or incorrect, harming ALPLA’s brand image and creating a false impression of their facilities.

To maintain a consistent and accurate online presence across all locations, ALPLA needed a solution to effectively monitor, review, and manage this content, ensuring that public-facing images reflected their professionalism and operations.

 

3. Managing Customer Feedback Effectively

Unlike consumer-focused businesses, ALPLA deals with feedback from a specific audience: truck drivers and logistics partners. Negative reviews about facilities or processes can indicate significant operational inefficiencies that need immediate attention. 

ALPLA required a good system to manage and respond to these reviews effectively, turning feedback into actionable insights for continuous improvement.

Now we can update all the data for plants that are open, closed, temporarily open, or temporarily closed. As you can imagine, managing over 100 locations isn’t easy. But with everything centralized in one place, we receive updates from all regions, allowing us to keep the data for all locations up to date.
Kauri Ramos, Social Media Expert | ALPLA Group

The Solution

1. Centralized Listings Management


Using PinMeTo Listings, ALPLA centralized their location data management, ensuring that all business information, such as addresses and contact numbers, was consistent and accurate across all online platforms, including Google, Apple, and Bing.

This also optimized internal logistics, reducing errors in directions and contact details, and improving the overall efficiency of their supply chain.

 

2. Enhancing Brand Integrity with Media Review

The ability to review and manage user-generated content, such as photos and videos uploaded by truck drivers, was another critical benefit of the Listings tool. ALPLA was able to monitor all media associated with their locations, ensuring that only accurate and appropriate images represented their facilities. 

We had instances where user-uploaded photos were incorrect or misleading. With PinMeTo, we could quickly address these issues, removing inaccurate media and uploading our own up-to-date images.

Kauri Ramos, Social Media Expert | ALPLA Group

 

3. Turning Feedback into Action with Conversations

PinMeTo Conversations proved to be a game-changer for ALPLA. The tool allowed them to monitor and respond to reviews left by truck drivers and logistics partners, identify and address a significant gap in their internal processes. This proactive engagement not only resolved specific issues but also demonstrated to partners that ALPLA values their input and is committed to continuous improvement.

We had cases where reviews pointed out inefficiencies in our internal processes. Thanks to this feedback, we were able to make necessary changes and communicate them directly to those who left the reviews.

Kauri Ramos, Social Media Expert | ALPLA Group

 

4. Enhancing Communication Workflows with Saved Replies

ALPLA leveraged the saved replies feature extensively to streamline their communication. The feature not only saved time but also maintained a high standard of communication across all locations, reinforcing ALPLA’s commitment to customer service.

We use saved messages to ensure everyone gets a prompt and consistent response, especially when candidates  inquire about job opportunities or truck drivers share feedback on facilities.

Kauri Ramos, Social Media Expert | ALPLA Group

Results

ALPLA-Visibility-on-Google-Over-the-Years-images

 

What Comes Next

ALPLA continues to leverage PinMeTo's tools to optimize its digital presence and operational efficiency. As they expand their global footprint, maintaining accurate listings, managing customer feedback, and engaging partners through targeted communication will remain key to their strategy. PinMeTo’s Local SEO suite will support ALPLA in achieving these goals, helping them set a benchmark for B2B companies in digital transformation and local SEO excellence.

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