Use Google to your advantage
This is the second of a series of four posts that will help you grow and gain more brand recognition by having a local presence online. This time we will have a look at Google and deep-dive into how you can use Google to your advantage when it comes to online presence.
HAVING THE RIGHT LOCATION
Google is currently the market leader in online searches with 90% of all searches performed on that network. That’s over 3.5 billion Google searches every single day!
Can your company afford to miss out being seen on Google, or even worse, show up with wrong and incorrect information?
Chances are that at least some of your locations are already listed on Google. But is the information correct? Do you control the information on these locations?
What about the contact information and opening hours?
The questions are many and can easily feel overwhelming. For Google to prioritize your business and for your customers to find you, the information has to be correct and updated.
Similar to Facebook, there might be locations that represent your business that you don't control. On Google you’ll see locations that say “Claim this business”. In this case, Google found something that they thought was yours, but couldn’t ensure that it belonged to you.
BEING AVAILABLE FOR NEW CUSTOMERS
One of the best things that can happen for your business is that a potential customer has already decided to do something new and in the process of searching for a provider, they find you! That’s the easiest customer you’ll ever get. No ads, no fuss, just make sure they can find you when the time is right.
However, chances are they’re not going to search for you by name, unfortunately. Heck, they might not even have heard of you before and only search for services your business provides. That’s why having a correct and robust category set is so incredibly important. The devil’s in the details so if you offer the best product in your category, you should let the world know it. If people google for your category you should be found there.
“A satisfied customer is the best business strategy of all. ”
