PinMeTo Entering a Rapid Growth Phase

PinMeTo entering a rapid growth phase thanks to the new leadership and an investment led by Cloud Capital and Spintop Ventures.

PinMeTo, a leading search technology business, has appointed a new Chairman of the Board, Daniel Soussan, as well as a fresh funding round led by Cloud Capital and Spintop Ventures.

Daniel Soussan of Cloud Capital has a lot of experience growing SaaS companies, most recently with e-signature company Scrive, which was on the Deloitte Sweden Technology Fast 50 list for the third year in a row.

''PinMeTo is a fast-growing Saas company with global ambitions which ticks all the boxes to become a real success story. Cloud Capital has been a long-time owner of the company and is now scaling up both the financial commitment and the time commitment as I take over the chairman. I’m looking forward to working with the company's Board and management to achieve PinMeTo's high goals and expectations, '' says Daniel Soussan, Cloud Capital.

With the 20 MSEK round, PinMeTo will be able to grow quickly over the next two years. It will be able to go from having offices in seven countries to having a presence all over Europe and beyond. Cloud Capital and Spintop Ventures, which are the joint leads, will be joined by H&M and Lars Wingefors, who was PinMeTo's first investment.

''We’re are very satisfied with the development of PinMeTo both in terms of business and the new leadership structure allowing more bandwidth for both rapid growth and for new product and business innovation,'' says Sami Niemi, Spintop Ventures.

Henrik Schmidt, who was previously Chairman and CFO of PinMeTo, will take on a new job as CEO. Daniel Melkersson, a co-founder and the company's former CEO, will move on to lead business growth and innovation efforts for PinMeTo.

COVID has sped up the shift to online business, further accelerating the trends in place already before the pandemic. Companies who invest in making the shift now will continue to benefit from their digital storefronts post the Covid pandemic in the form of better customer experience, customer trust, and local engagement”, says Melkersson.

Covid's Influence

PinMeTo's search technology enables multi-location brands to handle a wide range of tasks, business listings, and directories. Many of these firms battled with the practicalities of updating opening hours, store items, and other often changing information across areas with varying legislation during the COVID pandemic. This has hastened multi-location brands' digital transition, leading them to turn to PinMeTo at a time when brands' online presence is more vital than ever.

PinMeTo will use the funds to continue its rapid expansion by creating new offices in new areas and expanding its existing operations in Sweden, Norway, Denmark, Poland, Finland, Romania, and Portugal.

About PinMeTo

PinMeTo is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting them keep their business information up-to-date everywhere, manage their reviews, and maximize their social reach – all from one place.

Trusted by enterprise companies like 7-Eleven, Asics, Hertz, and hundreds of other brands, PinMeTo is quickly becoming a global leader among local SEO and search technologies.