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Do you really hear your customers?

Malin Dotevall Banks 1 min read

Originally published

  • Social Media

They talk, but do you listen?

Today, all major companies that are up-to-date with the world know that customer support and service on social media isn’t just necessary, but also extremely beneficial. They know that great customer experience is key for success, and that it’s really good for sales.

But here’s the thing: social activity is happening at a local level. People tweet, post, comment, rate and review on-site, when they are at your location. Whether they had a good or bad experience, they’ll say it.

Locations and customers are ignored

Would you ignore them if they’d call your phone support? Would you ignore them if they emailed or tweeted? Most likely not - so why ignore them if they’re posting something on your locations, when that location is carrying and representing your brand?

Missed opportunities

Every review, check-in, and comment posted on your local pages is a chance to connect with a customer. When those interactions go unanswered, you are leaving money on the table and signalling that you do not care about the local experience.

Customer review on a local hotel Facebook page

Online Location Marketing is made easy with PinMeTo

PinMeTo gives multi-location brands a single dashboard to monitor and respond to local activity across all platforms, so no customer interaction goes unnoticed. Learn more about how reputation management software helps you stay on top of reviews and ratings at every location.

Frequently Asked Questions

Why does responding to local reviews matter for multi-location brands?
Every review posted on a local page is a direct interaction with a customer who visited your location. Ignoring reviews signals that you do not value the customer experience, while responding builds trust and encourages repeat visits. It also influences how future customers perceive your brand.
How can brands monitor customer feedback across hundreds of locations?
A reputation management platform consolidates reviews, ratings, and comments from all your locations into a single dashboard. This makes it possible to respond quickly, spot trends, and ensure no customer interaction goes unanswered, even across hundreds of branches.

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