PinMeTo is excited to announce our new direct integration with Apple Business Connect (ABC) - an upgrade from our previous Apple Maps integration. This new two-way connection unlocks high-priority data synchronization, faster updates, and deep insights for Apple Maps, enhancing how brands reach and engage with the extensive iOS user base. Here’s what this new integration means for brands with multiple locations and how they can leverage it to strengthen their local presence.
Why Apple Business Connect Matters More Than Ever
While Google Maps often dominates discussions around online visibility, Apple Maps is the default map service for billions of iOS users. Apple users are also three times more likely to use Apple Maps, underscoring the platform’s influence and unique audience.
Apple Business Connect not only provides direct access to Apple Maps but also empowers brands to engage users more effectively.
With ABC, verified brands can:
- Leverage the highest data priority to minimize data overwrite issues and ensure consistent information display.
- Access valuable performance insights exclusive to verified Apple Business Connect accounts.
- Highlight action-oriented features like “call now” or “book an appointment” directly on the Apple Maps Place Card, allowing customers to engage with your brand seamlessly.
- Showcase special offers or seasonal promotions through the new Showcases feature, creating a direct call-to-action on listings.
Benefits of PinMeTo’s Direct Integration with Apple Business Connect
PinMeTo’s integration brings multi-location brands into the Apple Business Connect ecosystem with minimal setup and maximum control. Here’s how:
One Source of Truth:
Unlike the former one-way Apple Maps integration, this direct ABC connection allows for synchronized updates, where your ABC data becomes the source of truth for all Apple services. With this, brands can avoid the data overwrite issues that sometimes arise from third-party management, ensuring that their latest information always appears to customers.
Priority Updates:
By syncing directly with ABC, multi-location brands ensure that Apple Maps pulls data straight from their verified ABC account, securing priority in Apple’s data ecosystem. While our previous API connection already enabled faster, 24-hour updates, ABC integration takes data reliability a step further by prioritizing verified information, making it easier to maintain consistent and up-to-date listings that reach Apple’s extensive iOS user base.
Deeper Analytics:
Apple Business Connect accounts come with exclusive access to Apple Maps’ performance insights, tracking 50+ metrics related to location views, user actions, and engagement rates. Through PinMeTo’s API, brands directly access and filter the precise metrics they need to align analytics with their specific goals, creating a more tailored approach to performance tracking.
Tips for Optimizing Apple Maps Listings with Apple Business Connect
With direct access to Apple Business Connect through PinMeTo, brands have more tools at their disposal to optimize listings and reach the vast Apple Maps audience. Here are some best practices after you set up your Apple Business Connect account:
Claim and Verify All Locations on ABC:
Verified listings rank higher and are granted priority by Apple’s algorithms. Verification also unlocks Apple-specific tools like Showcases and insights.
Optimize the Place Card:
Use Place Card features to add interactive buttons, like “call now,” “get directions,” or “book an appointment.” This adds convenience and accessibility, creating a direct path for customers to engage.
Leverage Performance Insights:
With access to in-depth insights, monitor how customers are interacting with your Apple Maps listings. Use these insights to fine-tune your strategy, adjusting what resonates best with customers based on performance data.
To Sum Up
Apple Maps continues to grow in importance, especially for multi-location brands that want to reach Apple’s highly engaged user base. PinMeTo’s direct integration with Apple Business Connect positions us as a powerful partner, enabling brands to centralize updates, optimize listings, and tap into deep user insights. By adopting these best practices and taking advantage of the ABC integration, multi-location brands can amplify their visibility, enhance customer engagement, and stay at the forefront of local search on iOS.
Lily Adamyan, October 30
