In a significant move that challenges the dominance of Google Maps, Apple has recently announced the beta release of Apple Maps on the web. This update is a major leap forward for the application, marking one of the largest changes since its launch 12 years ago. The new web version includes features such as walking and driving directions, ratings, and reviews, making it a comprehensive tool for both desktop and mobile browser users.
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Why Apple Business Connect Matters
While Google Maps is a leading platform for online search, Apple users are 3 times more likely to use Apple Maps, providing you access to a new demographic of users. On iPhones and iPads, Apple Maps is the default mapping app, and Siri voice searches are usually supplied by Apple Maps.
The platform also allows businesses to highlight actions customers can take directly from the Apple Maps Place Card (i.e. local listings), making the customer journey more interactive. On the other hand, the new Showcases feature allows businesses to publish special offers and incentives, such as discounts and seasonal menu items directly on the listings.
Apple Maps Web Version’s Benefits for Multi-Location Brands
1. Broader Accessibility
Apple Maps' web version can now be accessed on both desktop and mobile devices, extending its reach beyond iOS users. This means businesses can now connect with a wider audience, including those using Windows and Android devices. The compatibility with Safari and Chrome on Mac and iPad, as well as Chrome and Edge on Windows PCs, ensures a seamless experience for all users.
2. Enhanced User Experience
The web version retains all functionalities of the iOS app, allowing users to order food, search for businesses, and access detailed information. This uniformity in features ensures that users have a consistent experience regardless of the device they use.
3. Developer Opportunities
Developers, including those using MapKit JS, can now link directly to Apple Maps on the web. This integration opens up new possibilities for creating immersive, location-based services and applications, enhancing the overall utility of Apple Maps for businesses.
Optimizing Your Presence on Apple Maps for Web
Ensure Accurate Listings
Ensure your business information is accurate and up-to-date on Apple Maps. Use Apple Business Connect (ABC) to include details like operating hours, contact information, and high-quality images to provide potential customers with all necessary information.
Encourage Reviews
Positive reviews can significantly impact a customer's decision to visit your location. Encourage satisfied customers to leave reviews on Apple Maps to build a strong online reputation.
Leverage Listing Management Tools
Use listing management tools like PinMeTo to keep your business information consistent across all platforms, streamline updates and ensure that any changes to your business details are reflected quickly on Apple Maps.
What You Need to Know About Apple Business Connect
Launched in January 2023, Apple Business Connect replaces the older Apple Business Register. It offers businesses direct control and customization of their information across all Apple platforms. This includes the ability to add images, define business categories, create events, and more. Apple Business Connect also provides a direct line to customers through calls, bookings, and special offers. The verification process is simple and typically takes up to 5 business days.
To Sum Up
The beta release of Apple Maps on the web is a pivotal development in the local marketing industry. By expanding its accessibility and maintaining a consistent user experience across all devices, Apple Maps provides brands with new opportunities to connect with their audiences and enhance their local marketing strategies. As the platform continues to evolve, staying up-to-date and optimizing your presence on Apple Maps will be crucial for capitalizing on its full potential.
Lily Adamyan, August 6
